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Privacy Policy 

1. Introduction

Jade Hire (“we”, “us”, “our”) specialises in providing premium event hire services including crockery, cutlery, glassware and table-styling equipment. We are committed to protecting the personal data of all individuals we interact with and operate in accordance with the UK GDPR, EU GDPR and the Data Protection Act 2018. This policy explains how we collect, use, store and share personal data, and informs you of your rights under applicable data protection laws. 

2. How and Why We Collect Your Data

2.1 Legal Grounds for Collection
 
We collect and process personal data in reliance on the following lawful bases:
 

  • Consent – when you have given your explicit permission.

  • Contract – to fulfil our hire or supply services to you.

  • Legitimate interests – when necessary for our business operations (provided your rights are respected).

  • Legal obligation – in order to comply with statutory or regulatory obligations.


2.2 Collection Methods

2.2.1 Forms & Website
When you use our website, submit an enquiry, request a quote or place an order, we collect data via online forms or pro-forma invoices. Each form clearly states the purpose of collection and how long the data will be retained.
 
2.2.2 Cookies & Tracking
Our website uses cookies to improve user experience and measure performance. We categorise them as:
 

  • Necessary cookies (for site functionality)

  • Analytics cookies (for visitor behaviour)

  • Social/media cookies (for sharing features)

 
You may manage or disable cookies through your browser settings.

2.2.3 Telephone & Other Channels
Personal data may also be collected via telephone or email. Where possible we confirm the content of calls via email to ensure transparency and accuracy.

3. Types of Data Collected

3. Types of Data Collected
 
We only collect data necessary for the purpose for which it is collected (“data minimisation”). Examples include:
 

  • Name, company name, email address, telephone number, billing/delivery address

  • Event details (date, location, hire requirements)

  • Website usage data (IP address, device/browser type, pages visited)

  • Payment or billing information (via trusted third-party processors)

 4. Purposes of Processing

We use your data to:
 

  • Respond to enquiries, manage bookings, deliver and collect hire items

  • Send you communications relating to your hire/service (e.g., delivery updates)

  • Market our services (only with your consent)

  • Maintain our business operations, including improving our website and services

  • Comply with legal, accounting, and regulatory obligations

    Marketing communications (offers, promotions) will only be sent where you have provided consent and you can unsubscribe at any time.

5. Storage, Retention & Security

 We implement appropriate technical and organisational measures to protect personal data from unauthorised access, alteration or destruction
 
5.1 Retention
 
Personal data is retained only as long as necessary for the purpose for which it was collected, or to fulfil legal requirements. For example:
 

  • Customer/service data retained for the duration of the client relationship

  • Prospect data deleted if no engagement within a specified timeframe

  • Website cookie data managed according to cookie rules

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6. Data Sharing & Transfer

6.1 Internal Sharing
 
Within Jade Hire, personal data may be accessed by relevant personnel (sales, delivery, accounts) on a need-to-know basis.
 
 
6.2 External Sharing
 
We may share your data with trusted third-party service providers (such as delivery partners, payment processors, marketing agencies) strictly in accordance with this policy and relevant contracts.
 
 
6.3 Transfers Outside the UK/EEA
 
Where data is transferred outside the UK or European Economic Area, we adopt appropriate safeguards (e.g., Standard Contractual Clauses) to ensure your data rights are protected.

7. Your Rights

You have the right to:
 

  • Access the personal data we hold about you

  • Request correction of inaccurate or incomplete data

  • Request erasure (subject to legal/employment/payment retention)

  • Request restriction of processing

  • Data portability (where applicable)

  • Withdraw consent at any time (for marketing communications)

    To exercise any of these rights please email info@jadehire.co.uk with the subject “Personal Data Request”. We may ask you for proof of identity and will respond within one month.

8. Updates to this Policy

We may update this Personal Data Policy from time-to-time. Any changes will be posted on our website with a revised “Last Updated” date.

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